Made by Pen
Made by Pen

At Made by Pen, we strive to create unambiguous beautiful designed pieces. We balance innovation with creative flair and translate this to its simplest form. We are a studio that follows the foundation of minimal design. In this blog, we briefly introduce this principle which influences our work.

Minimalism as a trend
Minimalism began as an art movement post World War II in the late 1960s and early 1970s. The movement was most closely associated with visual arts at its core. However as minimal influence grew; music, fashion, writing, and design also became part of its importance. Today, the influence of minimalism has broadened and been adopted as a philosophy, and a way of living. Minimalists resolve to live with only the bare essentials and shun anything else they deem non-essential.

Minimalism influence in Design
For many people who are new to the idea of minimalism, their perception holds misconceptions, picturing half-empty rooms or objects seemingly “incomplete.” In actuality, it’s quite the opposite. Minimalism seeks to do more with less, leading to a seamless, fluid, balanced design. Minimal design leaves space for thinking, and being unobtrusive it blends with its inherent environment.  

Minimalism has three defining characters
1.    Repetition
2.    Formal simplicity
3.    Use of voids

Repetition in this context is a variation in applied design elements. In latent terms, this is a paring back of aesthetics, a simplification in design. This simplification of clutter allows the consumer to comprehend the objects with less cognitive load and for this reason, minimalist design is described as peaceful, nourishing and kind to your soul.

The second characteristic, formal simplicity, refers to the minimalist’s preference for structured and symmetrical shapes – perfect circles, squares and triangles, as well as uninterrupted lines.

The last characteristics use of voids is what gives minimalist design a certain tension. Perhaps one of the best examples to understand this characteristic is to look at this influence within architecture. Here space is the quality of design that is stressed, pairing back the structural design to the bare form you naturally allow more space to remain. Casa AR by Mexican architect Lucio Muniain.

Minimalism in Product Design
Minimalist designed products, express only the essential and necessary elements of an object, getting rid of excess, and not adorning the design with unnecessary components and features. While minimalism by its very nature appears a simple design form from the outset, the visual cleanliness of the outcome can be misleading. It is often hours of skilled practise that goes into achieving a piece. Pairing back an idea to its simplest form, to maintain a visual restraint whilst not compromising on functionality and user experience.

“Our goal is always to pair back the design to its basic form but without losing its purpose and character. In doing this we can appreciate the raw beauty that minimalism is able to bring attention to. Without additions, and nothing to distract from the materials and engineering that go into every object that is produced” – Susan Chung, Director Made by Pen


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